Crescent is a custom line of food based accounting and ERP solutions tailored for Growers, Packer/Shippers, Manufacturer/Processors, and Distributors. What sets Crescent software apart is its unique set of custom features customized to suite each industry's specific needs. Not only that but Crescent software streamlines operations from shipping to receiving. Take a deeper look at our line of custom Food Management solutions. 

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Why you should invest in a CRM and trust Sage to care for your customers!

April 11, 2016


What is a CRM?


Customer Relationship Management (CRM) software is a solution that helps your business manage all interactions with leads, customers, and vendors in one system. It can help users manage everything from marketing to sales to customer service, which can become much more complex as a business begins to grow. It provides a centralized location for managing the entire buyer journey from tracking prospect interaction and funnel progress, to customer relationships that build customer loyalty.


Why does my business need CRM?


Studies show that companies are constantly looking for new ways to improve both growth and profits. The obvious solution for this is to sell more by attracting new customers and leveraging existing ones. However, tracking all of these activities has a tendency to become very complex. Not only that but managing customer service, specifically each customer relationship consistently can get quite challenging as your customer base grows.

Implementing a CRM solution can help your business manage all of this by managing your customer’s entire journey. From managing sales funnel activity - new lead to close, communicating cross sell activities to current customers, deploying track-able online and offline campaigns, to managing customer service activities (i.e. support tickets, nurturing campaigns, etc.). What makes CRM so powerful for your business is it allows you to respond and care for each new lead and existing customer, giving each the attention they need, encouraging them to not only buy your product but return for future business and refer you to others.


What makes Sage CRM especially great for my business?


Since having a strong CRM solution is so important to your business’ bottom line, it’s important that you make the right decision when choosing a solution for your business. Sage is a great p