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Why you should invest in a CRM and trust Sage to care for your customers!

What is a CRM?

Customer Relationship Management (CRM) software is a solution that helps your business manage all interactions with leads, customers, and vendors in one system. It can help users manage everything from marketing to sales to customer service, which can become much more complex as a business begins to grow. It provides a centralized location for managing the entire buyer journey from tracking prospect interaction and funnel progress, to customer relationships that build customer loyalty.

Why does my business need CRM?

Studies show that companies are constantly looking for new ways to improve both growth and profits. The obvious solution for this is to sell more by attracting new customers and leveraging existing ones. However, tracking all of these activities has a tendency to become very complex. Not only that but managing customer service, specifically each customer relationship consistently can get quite challenging as your customer base grows.

Implementing a CRM solution can help your business manage all of this by managing your customer’s entire journey. From managing sales funnel activity - new lead to close, communicating cross sell activities to current customers, deploying track-able online and offline campaigns, to managing customer service activities (i.e. support tickets, nurturing campaigns, etc.). What makes CRM so powerful for your business is it allows you to respond and care for each new lead and existing customer, giving each the attention they need, encouraging them to not only buy your product but return for future business and refer you to others.

What makes Sage CRM especially great for my business?

Since having a strong CRM solution is so important to your business’ bottom line, it’s important that you make the right decision when choosing a solution for your business. Sage is a great place to start as it not only provides standard CRM capabilities, but goes beyond that with its distinct combination of unique system attributes.

Some features that set Sage CRM apart:

  • Simple to Use and Deploy

  • Flexible and Easy Configuration

  • Visibility Across Entire Business

  • Both Cloud and On-Premise Capabilities

  • Unique features like MailChimp

Sage CRM offers Simplicity

Unlike many other solutions Sage CRM software can be used right out of the box. Sage has loaded its robust CRM software in an easy to use, easy to integrate package; for companies looking to focus on their business rather than their software. Sage CRM is designed to be quick to deploy, whether it’s installed on-premise or provided in the cloud, offering businesses quick access to their software soon after their purchase. Not only that, but Sage CRM was also designed to be easy for users to learn and use, with detailed breakdowns of how to perform each step built right into the system. This results in a decreased learning curve and allows your business to start leveraging system benefits right from the start.

Flexible and Easy Configurations

Sage makes it their goal to best serve the needs of customers. As a result, Sage CRM was designed to be flexible and customizable to your specific business needs even as your business grows. With high level view of business specific graphical workflows to easily manage business processes, Sage CRM will be truly customized to suit your specific business process flows. Not only that but users have the ability to easily configure windows within CRM to show just what they want to see and track so you can get the information you need the moment you need it.

Sage CRM allows for Visibility across your entire business

If you decide to integrate Sage CRM into Sage’s other business management solutions, like Sage 100, your business will have real time visibility and connection to all business activities. This ensures business managers and supervisors a better view of employees and business activities, in addition to allowing employees to better communicate with one another. This collaboration among business employees will help to increase productivity, as well as increasing customer service capabilities with automated business processes. For instance, when responding to customer calls, users will have access to a complete database consisting of things like purchase history, personal information, past complaints, etc. So users can gain access to whatever information they need within seconds.

Sage CRM offers both Cloud and On-Premise capabilities

Sage understands that each business is unique and ultimately has differing business needs. As a result, Sage has become one of the few companies to offer multiple options in regards to how you purchase and store your software. Sage CRM is offered both on premise, hosted by company’s own servers, or in the cloud, hosted by Sage. Allowing you to make the best decision for your business on how you’d like to purchase and maintain your Sage software.

If you wish to have more control and customization within your CRM, an on-premise version may be a better option for your business. However, for those businesses who are interested in a simplified and affordable CRM option, possibly not interested in dealing with the hardware required for an on-premise solution, Sage cloud based software may be a more suitable option for you. To find out more about which Sage CRM option would be best for your business needs, read our blog about the difference between Sage on-premise and cloud-based here.


Both Sage CRM solutions provide a unique feature, exclusive to the solution. With Sage software you are provided with an additional email and marketing campaign integration tool called MailChimp. This innovative service not only allows your business to create effective email marketing campaigns of up to 2,000 recipients but also gives you insights into the effectiveness of each campaign. MailChimp provides its users with real-time visibility of each email marketing campaign’s results, allowing you to see things like which customers viewed your emails and what they clicked on. Enabling your business to improve campaigns and determine what works for a better ROI. The best part of MailChimp though, is that it’s free. MailChimp is included at no cost in each Sage CRM package.

Get a CRM today to see your customer service soar and your profits skyrocket

It takes an average four times as much effort and resources to gain a new customer than it is to retain one. There is no excuse not to incorporate a CRM into your business management solution. Not only will you retain more customers and keep them coming back, but a strong CRM will give you the capabilities to gain new ones. You’ve seen what Sage CRM can do, and it would be a great start if you’re thinking about adopting a stronger CRM solution. So, invest in the care of your customers and see how greatly it can benefit your business.

Still have questions?

For more information about Sage software and how it can help your specific business needs, contact us at ICS by calling (562) 981-0125 or by sending an email to You can also visit us online at

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